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Note that you'll sometimes see this agreement referred to
as a Terms of Use, User Agreement or Terms of Service agreement. These terms are
interchangeable and refer to the same type of agreement
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While they are not legally required, terms and conditions set
the stage for any successful business relationship. By making it clear and putting these
guidelines in writing, business owners can avoid misunderstandings with their customers.
It also allows you to decide what you consider acceptable and which
type of conduct could lead you to terminate a relationship with a user.
3 - There are many
variations.
Limitation of liability disclaimers is one of the main reasons why
business owners take the time to include terms and conditions on their websites. When
reasonable and drafted adequately, such clauses can help protect your business against
claims and lawsuits and limit the amount of money that you would have to pay in damages.
4 - If you allow your
users to share.
If you allow your users to share comments or photos on your
website or leave reviews of the products that you sell, you will want to have a section in
your terms that governs their conduct and sets out what is acceptable and what isn’t.
In this clause, you could reserve the right to monitor the
user-generated content shared on your website and remove anything that goes against your
guidelines. You could expressly ask your users not to post anything that contains obscene
language or any material that could be considered harmful or violent or infringes on someone
else’s copyright.
5 - You could also make
it clear.
You could also make it clear that you reserve the right to
suspend or delete the accounts of repeat infringers. This will help you make your website a
safe space where people can feel comfortable sharing their opinions, which is especially
important if you operate a news site, blog, or forum.
From a business point of view, you could reserve the right to
use the submitted content for marketing purposes which a lot of big box stores and eCommerce
retailers do in order to promote products that get rave reviews. It’s important for your
customers to know that you plan on doing so, otherwise they could be surprised to see their
words or photo used in a commercial!